Yeah, someone is really offering money to read emails. There is a new kid on the start-up scene which integrates with e-mail solutions and provides users with a dashboard that lets them decide if they want to be contacted by marketers and at what price. But relax guys you aren’t going to make lot of money as the main intention of this firm is to make e-mail marketing less odious for both marketers and recipients.

Thede Loder, co-founder and president of Boxbe said, “One of the things we see is that if consumers and marketers want to connect, and the information is relevant, then most people are okay with being contacted. We enable members to decide circumstances.”

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